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The 9th day of the Lunar New Year, Ti Kong Dan, marks the birthday of the Jade Emperor. Also known as the Heavenly Grandfather, Emperor of the Universe, and Ruler of all heavens (the Chinese have 33 heavens), he is the most important Chinese God according to Taoism.
On the eve of his birthday, there is more feasting and firecrackers. On his birthday, the Chinese crowd his temple and offer prayers to their Heavenly Grandfather.
This day is especially important to Hokkiens, whose traditional offering is sugarcane. According to legend, the Hokkien were spared from a massacre by hiding in a sugarcane plantation during the eighth and ninth days of the Chinese New Year, coinciding with the Jade Emperor's birthday. Offering sugarcane is symbolic of their gratitude.